Today’s question makes me think a bit deeply because it’s something at the back of my mind when I work on a post – what makes a blog great? What makes me follow or ‘like’ a post? And what makes someone else ‘like’ the post, share it and end up following me as an author?

Honestly? I haven’t the foggiest idea. I have no idea the combination of ideas, script and syntax that pulls one in and stirs all the feelings.

I’m not sure which words are used and which phrases are coined to elicit the emotions that they do.

I don’t know how the bloggers use shorter, briefer paragraphs and eye-catching pictures to hook you into their orbit.

I don’t know how they do it.

I do have one hunch though; they all seem to pour a little bit of themselves into their work – their quirks, humour and personality. I read a piece and my heart smiles and I re-read it to imprint their wisdom inside me.

I believe its one-part science and four-parts heart that turns a blog post from ‘good’ to ‘great’.

And its those flashes of personality that turn a ‘great’ blog to ‘a greatest’ blog.